The proven supermarket formula that Vion has been executing for years at Nettorama is now being implemented at Boni supermarkets. This strengthens Vion's position in the Dutch retail landscape. The Boni formula consists of 50 stores located in the middle, west and north of the Netherlands.  

Shop-in-shop concept 
The shop-in-shop concept involves Vion supplying pre-packed meat, deli meats and plant-based products to all Boni supermarkets. Vion is applying a craftsmanship concept in the supermarket chain where our own specialised staff is responsible for cutting, weighing, marinating and packaging the products. In doing so, Vion handles the Fresh category within the Boni supermarkets and now offers Boni customers the opportunity to obtain tailor-made products. The products are supplied by various Retail Business Unit locations. 

The shops in all supermarkets will be converted in weeks 43 and 44. 

A future for farmers and a choice for consumers
"With this expansion, Vion Retail not only strengthens its position in the Dutch retail landscape, but we also reinforce our strategy in which we focus on giving farmers a future and consumers a choice. With the roll out of the shop-in-shop concept, we are close to the consumer and can respond well to their needs and optimally balance this with our supply chains," says Philippe Thomas, COO Business Unit Retail. 

Dinand Stegehuis, Senior Formula Manager, will lead the management of the shop in shop concept at Boni. In this role he will report to Piet de Heer, Manager Shop Organisation.